NYC Creatives Launch Hommenificent – The Community Powered Agency Where Fashion, Music and Art Collide
April 20th, 2017 – New York City, NY – Every brand starts with a story. For Hommenificent, that story begins with a burning passion for the lifestyle and culture surrounding New York City’s creative community.
Working with some of the city’s influential photographers, models and designers, Hommenificent has built an agency that connects creatives with brands to produce disruptive marketing content and campaigns.
While other agencies obsess over data and research to serve their clients – Hommenificent is already part of the audience that clients want to target. “Being part of NYC’s creative culture gives us a unique perspective and strategy to offer to our clients,” says Nick Scott, Hommenificent’s Founder & CEO. “We’re creative millennials ourselves and our clients want to target creative millennials – so we have the competitive edge when it comes to producing content that resonates with our own demographic.”
Within only months of establishing the company, Hommenificent has already helped growing designers produce interactive runway shows with leading tech companies and have produced content that’s been featured in 14 retail stores nationwide. The agency’s work has even been featured on Madison Square Garden’s jumbotron during the arena’s collaboration with a NY based designer.
Hommenificent combines the talents of three passionate leaders – all with a combined expertise spanning the worlds of fashion, art, music. Creating content that engages, captivates and inspires audiences is second nature for this team
Founder & CEO Nick Scott has a deep understanding of men’s fashion – building an agency to serve growing fashion brands exclusively was common sense given his passions. He’s built strong relationships with many emerging designers that he met at Men’s Fashion Week and Liberty Fairs trade shows and regularly helps them with production, content creation and branding.
Xerxes Frechiani is a master of social media strategy and artist management – having amassed over 84,000 Instagram followers himself with impressive engagement levels that some with double his following can’t achieve. He became a verified public figure on Instagram and successfully turned his name into a brand. Now, he offers social media and branding strategy to clients in need at Hommenifient.
From his background as a commercial photographer, entrepreneur and professional sneaker modder, Eric Paez is an expert in creating art at the highest level. He’s created physical and visual assets for the Nike/Jordan brand and designed his own high end camera accessory that was picked up by B&H Photo Video Store. Eric brings his creativity, visuals and elevated aesthetic to the agency to manage content creation and strategy for the company.
Combining their individual strengths enables the Hommenificent team to bring a unique perspective to the culture and brands of their clients. Infusing their knowledge of style, design, marketing and management allows them to serve their clients in ways that other creative agencies simply can’t.
For Hommenificent, helping brands and creators tell their stories isn’t just doing business. It’s a part of giving back to the culture that they live and breathe every day.